The influence of consumer knowledge on the propensity to buy green products
Keywords:
Green product, awarenessAbstract
In recent years, environmental awareness among the general public in India has grown, and with it, demand for eco-friendly products. Today's consumers are "thinking green" more than ever before, and they are willing to pay a premium for products that are beneficial for the environment. There is a growing client base that enjoys these products and is willing to go through the buying process. The plethora of increasingly high-quality alternatives available to customers has resulted in a "state of continual flux" in consumers' buying habits. There is no one reason why consumers choose a certain product. Currently, the whole buying procedure occurs at a dizzying rate of speed. Therefore, the present study is being conducted to discover the full extent of the impact on consumers' propensity to buy in Delhi.
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