DIGITAL MARKETING: A NEW ERA OF MARKETING
Keywords:
Digital marketing, SEOAbstract
Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. Marketing has been revolutionized due to the rise of digital media and new forms of electronic communication. In response, academic researchers have attempted to explain consumer- and firm-related phenomena related to digital, social media, and mobile marketing. This study reviews various researches to understand the concept of digital marketing as new era of marketing.
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