To construct a model relating to the consumers’ attitude and buying behavior of organic food products


  • Ambica Garg Research Scholar, Baba Mastnath University, Rohtak
  • Prof. Ramesh Kumar Garg Baba Mastnath University, Rohtak


Consumer Behavior, Organic Food Products, Attitude, Variables, Buying Behavior


There are many moving parts involved in developing a model of customer preferences and actions related to organic food items. The first step is to identify the driving factors that shape consumers' decisions in this setting. Consumers' perspectives on health and sustainability, product quality, price sensitivity, and the impact of social and cultural norms are all examples. Once these factors are understood, surveys, focus groups, and in-depth interviews may be used to learn more about customers' tastes and opinions. The next step is to employ tools from statistical analysis, such as regression analysis, factor analysis, and cluster analysis, to establish connections between the different factors. This will contribute to the creation of an all-encompassing model that can foresee how consumers would react to organic food items. For a more complete picture of consumer sentiment, it's useful to look at both quantitative and qualitative data. Likewise, the model should take into account the fact that consumers' tastes can shift over time in response to things like new health recommendations, growing environmental awareness, or shifting economic circumstances. Therefore, it is crucial to continually gather new data and update the model on a regular basis to maintain its accuracy and continued applicability. As market segmentation aids in identifying discrete customer categories with distinctive tastes and behaviours, it may be an integral part of the model. The results of this sorting may then inform more specific approaches to advertising and new product development. It takes a methodical approach that includes data gathering, statistical analysis, and consideration of shifting market dynamics to build a model to understand customers' sentiments and purchasing behaviour of organic food items. For companies and governments, this approach may be a useful tool in meeting the rising demand for organic goods and encouraging sustainable consumption.


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How to Cite

Ambica Garg, & Prof. Ramesh Kumar Garg. (2024). To construct a model relating to the consumers’ attitude and buying behavior of organic food products. Innovative Research Thoughts, 10(1), 22–28. Retrieved from