Opportunities and Challenges of Impact of E-Commerce on Consumer Behavior in Indore District (With Reference to Marketing of Selected Fast Moving Consumer Goods)

Abstract

Consumer behavior has changed dramatically in the past decade. Today, consumers can order online many customized products ranging from sneakers to computers. Studying Customers provides clues for developing new products, product features, prices, channels, messages, and other marketing-mix elements. E-Commerce has changed the way business is done with the success of e-commerce ventures like FlipKart, Amazon, and the online selling of fast moving consumer goods carried on by Hindustan Unilever, Dabur India Ltd., Nestle India, Godrej Consumer Products Ltd. Neilsen sees e-commerce’s contribution to sales growing on the back of growing smartphone penetration, increased data consumption, and efforts by large companies to make their products available online. The increasing popularity of Social Networking Sites (SNS) has provided new opportunity for marketers to create awareness about their brands