Generating Traffic and Leads issues in online Marketing

Dr Mool Chand

Authors

Dr Mool Chand Associate Professor, Department of Commerce, Dronacharya Govt. College, Gurugram (Haryana)

Keywords:

Online marketing, Getting Website Traffic and Leads, Inbound marketing

Abstract

Every marketer faces different challenges like Generating Traffic and Leads, Providing the ROI of Your Marketing Activities, Identifying the Right Technologies for Your Needs, Targeting Content for an International Audience, Training Your Team. The speed of technology and adoption presents unique challenges for businesses in the online world. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. In this chapter, I am going to discuss the best marketers generate leads and traffic. These are the actual tactics that successful businesses across all industries are using to get more prospects on their website right now. This paper analyzes challenges of the Generating Traffic and Leads of online marketing

References

Two of the best books I’ve ever read that give practical, actionable tips to improve your writing are On Writing Well by William Zinsser and On Writing: A Memoir of the Craft by Stephen King.

Wen, J., Tarn, M (2001), “The impact of the next generation Internet protocol on e-commerce security”,. Information Strategy.

Sussan, A.P., Kassira, R.D (2003), “Globalization and the role of E-commerce”, Business Research Yearbook, International Academic of Business Discipline.

Bhasker Bharat (2003), “ electronic Commerce” Tata McGraw Hill India.

Srivastva Deepak (2003), “New Opportunities Through Internet Marketing, Today’s Manager, SIM Singapore.

http://www.mbaskool.com/business-articles/marketing/3749-challenges-of-digital-marketing.html

http://www.happymarketer.com/the-top-5-challenges-of-digital-marketers-in-india

http://www.businessdictionary.com/definition/digital-marketing.html