Mass Media and Social Awareness

Abstract

Media plays a vital role in society. Media Collect and
communicate the news and views on various issues and topics to target
audiences. Newspapers’ reports, articles, editorials, features, letters to
editors informs and educates to their readers on different types of issues
while radio is a medium of expressing and sharing ideas, thoughts,
information, feelings, views, skills, problems and prospects of weaker,
disadvantaged, poor and hard to reach with the mainstream population in
remote area. Television provide essential information and knowledge in order
to stimulate greater agricultural production, to promote and help preserve environmental and ecological
balance, to disseminate message of family planning as a measure of population control and family
welfare, to promote national integration to act as a catalyst for social change.