Meaning Nature and Scope of Managerial Economics
Keywords:
Managerial, Economics, business, Macroeconomics , MicroeconomicsAbstract
The science of Managerial Economics has emerged only recently. With the growing variability and unpredictability of the business environment, business managers have become increasingly concerned with finding rational and ways of adjusting to an exploiting environmental change. The problems of the business world attracted the attentions of the academicians from 1950 onwards. Managerial economics as a subject gained popularity in the USA after the publication of the book “Managerial Economics” by Joel Dean in 1951. Managerial economics generally refers to the integration of economic theory with business practice. Economics provides tools managerial economics applies these tools to the management of business. In simple terms, managerial economics means the application of economic theory to the problem of management. Managerial economics may be viewed as economics applied to problem solving at the level of the firm. It enables the business executive to assume and analyse things. Every firm tries to get satisfactory profit even though economics emphasises maximizing of profit. Hence, it becomes necessary to redesign economic ideas to the practical world. This function is being done by managerial economics.
References
Managerial Economics by Atmananad, Excel Books.
Managerial economics by DM Mithani, Himalys Publishing House
Managerial economics by Ivan Png and Dale Lehman, Blackwell Publishing
The Nature of the Firm’, by R.H. Coase, Economica, November 1937.
Chopra O.P. -Managerial economics, Tata MC graw hill N. Delhi
Dean Joel - Managerial economics, Prentice hall, N.Delhi
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