Role of alternative media as participatory media

Abstract

The term alternative media may apply to a wide range of distinct forms of communication channels as well as ways of behaving. The phrases radical critical media, independent media, grassroots autonomous media, community media, “citizen media, and participatory media are all examples of alternative forms of the media. Performing a critical analysis of the political content and organisational practises of different forms of alternative media in order to unearth the ideologies and concepts of power that are ingrained in certain ideas of alternative media When a number of conflicting ideas of alternative media theory are taken into consideration, such as subculture studies, community media for social change critical communication studies, and radical media, four main categories become apparent: Critical media, which is inspired by the Frankfurt School of critical theory and focuses on global indifference; radical media, which is influenced by the Frankfurt School of critical theory; and DIY media, which is influenced by individualist ideals and subcultural belonging.