CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING

Abstract

Online shopping is the process of purchasing goods and services from sellers who sell on the Internet. Since the introduction of the World Wide Web, sellers have sought to sell their products to persons who surf the Internet. Buyers can visit web stores from the comfort of their homes and shop as they sit in front of the computer Now a day, online shopping has become general among people, they have become techno savvy and feel very comfortable in using internet. So online shopping has becoming a trend that is why it is essential to make a study on online shopping usage and perception. The main purpose of this research is to study the perception of the consumers towards online shopping.