ANALYSIS OF MARKET SEGMENTATION THEORIES FOR EDUCATIONAL SERVICES

Authors

  • Santosh Kumar Thakur Research Scholar, Department of Marketing Management, OPJS University, Distt. Churu, Rajasthan
  • Dr. G. S Parmar Supervisor 1-2 Department of Marketing Management, OPJS University, Distt. Churu, Rajasthan

Keywords:

Market segmentation, Educational services, Theoretical foundations, Educational marketing, Marketing strategies, Student satisfaction

Abstract

Market segmentation plays a critical role in the marketing strategies of educational institutions. By dividing the market into distinct groups with specific needs, behaviors, and characteristics, educational services can be tailored to meet the demands of various segments. This paper provides an in-depth analysis of market segmentation theories in the context of educational services, exploring their theoretical foundations, practical applications, challenges, and implications for educational marketing. The study aims to offer insights into how segmentation theories can enhance the effectiveness of marketing strategies in educational institutions.

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Published

2018-03-30

How to Cite

Santosh Kumar Thakur, & Dr. G. S Parmar. (2018). ANALYSIS OF MARKET SEGMENTATION THEORIES FOR EDUCATIONAL SERVICES. Innovative Research Thoughts, 4(2), 338–343. Retrieved from https://irt.shodhsagar.com/index.php/j/article/view/1447

Issue

Vol. 4 No. 2 (2018): Volume 4 | Issue 2 | January-March 2018

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Articles

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