The Impact of Agile on Customer Satisfaction and Business Value
DOI:
https://doi.org/10.36676/irt.v6.i5.1413Keywords:
Agile, Customer Satisfaction, Business Value, Software Development, Lean, Scrum, Kanban, Productivity, Time-to-Market, Customer Loyalty, Operational EfficiencyAbstract
Aim: This research paper is a broader exploration on the importance of quantitative and qualitative agility software development method to customer satisfaction and organizational business value up to the year 2019. They aim at offering the end user an overview of the advantages, drawbacks, and tips for implementing the agile technique.
Method: The research adopted systematic literature review method in which more than 150 peer-reviewed articles, case researches, and industry analysis, and empirical data were reviewed from reputable sources. The literature review process included searching for the academic databases and industry-specific sources with the help of the set of keywords related to agile methodologies, customer satisfaction measure, and business value parameters.
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