Consumer Behavior towards E-C commerce in India

Abstract

The primary purpose of this article is to acquire quantitative data demonstrating the reality of internet shopping in India in order to understand its growth and impact on customer behavior. The paper builds on existing literature while also investigating customer behavior using questionnaires. Furthermore, the future evolution of internet purchasing will be monitored through a thorough comparison of customer behavior across countries. This article supports the study topics, which include contemporary trends, numerous challenges in internet shopping, and key elements influencing customer behavior. Furthermore, the study found that internet customer trust and perceived risk had a significant impact on their purchasing decisions. Consumer trust, privacy issues, and security concerns are the most important aspects in utilizing the internet to shop; trust in websites influences any consumer's purchasing decision. More particularly, the empirical finding indicates how E-commerce organizations develop marketing plans based on research data and analysis results.