NAVIGATING THE SHIFT: CHALLENGES IN TRANSITIONING FROM HRM TO E-HRM

Abstract

In the contemporary digital landscape, profound shifts have reshaped the economic, social, technological, and political dimensions of businesses both in India and globally. Amidst these changes, a significant area of transformation is evident in what can be termed as "digital employee management," encompassing the utilization of digital technologies to support and connect HR functions, commonly referred to as electronic HRM (e-HRM) (Bondarouk and Ruël, 2009; Strohmeier, 2007). This paper aims to dissect the evolving challenges within Digital HRM. Foremost among these challenges is the imperative for HRM to adeptly attract, retain, and nurture talented employees within this digital paradigm. Organizations can ill-afford to overlook these transformations; instead, HR managers must devise and execute innovative strategies, such as performance appraisals, training initiatives, and more, to equip their workforce with the requisite skills and competencies to confront and adapt to emerging challenges.

By analyzing these evolving dynamics, this paper seeks to shed light on the multifaceted challenges encountered in the realm of Digital HRM, offering insights crucial for organizations navigating the digital terrain and seeking to optimize their human capital in the face of relentless technological advancement.