243 Indian international marketing- Concepts, chances and challenges: A review

Authors

  • Sapna Assistant Professor(Commerce) P.I.G.G.C.W. Jind

Keywords:

globalization, customers, nations

Abstract

With the rise of globalization, businesses are rising worldwide and from around the world. Internationalization is very popular today for businesses because they sell and buy goods from different sources and locations within and outside their jurisdiction. International marketing makes lives very easy as all people are now assured the availability of products and services, regardless of their place of residence. International sale / production of products which were reorganized / redefined in our daily activities and patterns of consumption. India was the epic center of all this and tectonic shifts related to market forces. The foreign marketing trends are not only significantly influenced by consumers / customers. International marketing patterns occur in various regions and nations across the world.

References

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Published

2018-03-30

How to Cite

Sapna. (2018). 243 Indian international marketing- Concepts, chances and challenges: A review. Innovative Research Thoughts, 4(3), 243–247. Retrieved from https://irt.shodhsagar.com/index.php/j/article/view/1333

Issue

Vol. 4 No. 3 (2018): Volume 4 | Issue 3 | January-March 2018

Section

Articles

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