The Effect of Branding on coustmer’s Purchase Decision – A study

Authors

  • Sapna Assistant Professor(Commerce) P.I.G.G.C.W. Jind

Keywords:

Management, marketin, branding

Abstract

Market comportment analysis is an extremely important research area. The paper discusses the findings of the key research aimed to analyze the effect of a branding on consumers' interest in purchasing a product. The aim of this paper is to emphasize the fact that the brand affects customer decision making. Today, customers are overwhelmed by choice in the cluttered retail environment. But consumers are even able to take care of all displayed products. Let alone consider all of the options available; they have to determine what is to be purchased at the moment. Consumers need to use mental shorts, or to make such quick decisions to direct their choices, heuristics. Some of the environmental indicators are present in the shopping guide attention and assistance in the making of their decisions.

References

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Babčanová, D., 2010. Proposal of Brand Building and Brand Management Methodology of Industrial Plants: Dissertation Thesis, MTF STU, Bratislava.

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Published

2018-03-30

How to Cite

Sapna. (2018). The Effect of Branding on coustmer’s Purchase Decision – A study . Innovative Research Thoughts, 4(3), 239–242. Retrieved from https://irt.shodhsagar.com/index.php/j/article/view/1332

Issue

Vol. 4 No. 3 (2018): Volume 4 | Issue 3 | January-March 2018

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.