Artificial Intelligence and Commerce: Revolutionizing Marketing, Sales, and Customer Experience
Authors
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Harsandaldeep Kaur
Associate Professor, University School of Financial Studies, Guru Nanak Dev University, Amritsar, Punjab
https://orcid.org/0000-0003-3501-2186
DOI:
https://doi.org/10.36676/irt.v10.i2.07Keywords:
Artificial Intelligence, Commerce, Marketing, Sales, Customer ExperienceAbstract
Various sectors are seeing a dramatic shift in their marketing, sales, and customer experience strategies as a result of the integration of artificial intelligence (AI) in commerce. AI's revolutionary potential to improve company operations and consumer engagement, as well as its effects on commerce. Businesses can now automate tedious activities, analyse massive quantities of data, and customise interactions with consumers at scale thanks to artificial intelligence (AI) technologies like machine learning, natural language processing, and predictive analytics. Businesses may improve their marketing strategies, sales procedures, and customer experiences by using AI-powered algorithms and algorithms to learn about consumer behaviour, preferences, and trends.
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