Impact of convergence on media

Abstract

Convergence is an ambiguous phrase that is used across a variety of academic fields to express and analyse processes of development that lead to greater uniformity or unification. Its use in the communications industry, which is sometimes referred to as media convergence, also comprises significant methodologies and insights that may be used to explain, characterise, and comprehend the digital creative economy. The convergent communications industry is characterised by a certain level of fuzziness in addition to its expansive, multifunctional nature. This combination leads to both a basic grasp of the sector as well as a wide variety of highly specialised understandings. This industry intersects with the digital creative economy quite a bit, which is likewise characterised by a certain degree of fuzziness. As a result of convergence, sub-industries and fields that are common to both communications and digital creative industries, such as broadcasting, publishing, advertising, music, cinema, and video games, are also seeing growth. Beyond that, we also address the effects that the convergence of media will have on other aspects of the creative professions, such as museums, libraries, and design in particular. The development of new technologies and services related to digital media is often seen as a key factor propelling the creative industries. Studies of media convergence, including both its methods and its outcomes, are thus very pertinent to the investigation of the digital creative economy as a whole for the reasons stated above.