To Study the Impact of E-Banking Fraud on Customers Satisfaction
Keywords:
E-banking fraud, Customers Satisfaction, Customer Awareness, negative impact, significant, tremendous growthAbstract
In this decade, e-banking fraud is a major concern for banks and their customers. This study examines the impact of e-banking fraud on customer satisfaction. The results of the study represent, e-banking fraud has a significant negative impact on customer satisfaction. Those customers who have become victims of e-banking fraud are more likely to not satisfied with their bank’s prevention efforts on security measures. The tremendous growth of e-banking services has offered convenience and save lot of time, but on the other hand it has exposed their customers to risk of fraud.
References
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ASSOCHAM (2015). Current fraud trends in the financial sector, joint study of Associated Chambers of Commerce and Industry of India, New Delhi, and PWC, June. Available at www.pwc.in/
Deloitte Fraud Survey (2015), The Deloitte India Banking Fraud Survey Report Edition II. Available at www.deloittee.com/in.
Bhasin, M. L. (2015). Menace of Frauds in the Indian Banking Industry: An Empirical Study, Australian Journal of Business and Management Research, 4(2), April, 21-33.
Accenture Analytics Innovation Centre (2015), ―Protecting the Customer: Fighting Bank Fraud in a New Environment, available at https://www.accenture.com, 1-9.
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