Global Marketing: A Review

Authors

  • Ashish Kumar Asstt professor, Vaish College of Engineering, Rohtak

Keywords:

Global, marketing, international, businesses

Abstract

The term "global marketing" refers to the practise of changing your company's marketing strategy to fit the needs of different nations. Global marketing, of course, entails more than just distributing your goods or services over the world. Everything you need to know about launching a product into a worldwide market is included under this umbrella term. It's common for large corporations to maintain offices in nations they're interested in selling to. Even tiny firms may now reach customers across the globe thanks to the growth of the internet. Businesses that opt not to expand globally may face local competition from foreign corporations that are expanding their global reach. Due to the level of competition, having an overseas presence has become all but mandatory for many companies.

References

Date, C.J: An Introduction to Data base systems, Addison Wesley, Massachusetts.

Dienes, Sheih.S: Micro soft Office, Professional for Windows 95: Instant Reference: BPB Publication, New Delhi.

3. Mansfield, Ron: The Compact Guide to Micros soft Office BPB Publicaton, New Delhi.

O.Brian...A: Management information System, Tala Mc Graw Hill, Delhi.

Ullman, J.O: Principles of Data base System, Galgoia publication, New Delhi.

Christopher lovelock, Services Marketing, Pearson Education.

E.G. - Bateson, Managing Service marketing - Text and Readings, Dryden press, Hidsdale

Downloads

Published

2022-03-30

How to Cite

Ashish Kumar. (2022). Global Marketing: A Review. Innovative Research Thoughts, 8(1), 35–38. Retrieved from https://irt.shodhsagar.com/index.php/j/article/view/1098

Issue

Vol. 8 No. 1 (2022): January-March 2022

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.