SOCIALLY RESPONSIBLE MARKETING: KEY INNOVATIONS FOR FMCG SECTOR

Abstract

It's important to note that socially responsible marketing (SRM) is distinct from social marketing in several ways. "Customer-centric" marketing may be used to promote products and services by influencing the public to buy advantageous goods and discourage them from using demerit goods, while demonstrating that the company cares about society as a whole.
It is estimated that the Indian economy is one of the world's greatest developing markets because of the country's fast urbanisation and rising population. The Indian FMCG industry, on the other hand, is the country's fourth-largest sector. Everyone needs an FMCG product since it's so popular. The industry's future is bright because of a shift in customer habits and lifestyles. Indian enterprises must come out with new items based on Indian traditions and culture in order to get a foothold in the global marketplace. “Innovative marketing approaches and strategies are needed to attract customers to Indian products in this era of brand awareness and increased internet penetration.” Innovative marketing tactics are needed in order to promote social and sustainable development as well as to tailor products to the unique demands of Indian customers. We want to have a better understanding of FMCG and the socially responsible marketing technique used by FMCG firms in India in this article.