Santosh Palavesh. “Developing Business Concepts for Underserved Markets: Identifying and Addressing Unmet Needs in Niche or Emerging Markets”. Innovative Research Thoughts 7, no. 3 (July 30, 2021): 76–89. Accessed November 21, 2024. https://irt.shodhsagar.com/index.php/j/article/view/1438.