TRIPATHI, Dr Prashant. ROLE OF MEDIA PLANNING IN ADVERTISING PLAN. Innovative Research Thoughts, [S. l.], v. 3, n. 9, p. 174–178, 2017. Disponível em: https://irt.shodhsagar.com/index.php/j/article/view/249. Acesso em: 19 sep. 2024.