TRIPATHI, Dr Prashant. IMPACT OF POINT OF PURCHASE ADVERTISING IN SALES. Innovative Research Thoughts, [S. l.], v. 4, n. 1, p. 302–306, 2018. Disponível em: https://irt.shodhsagar.com/index.php/j/article/view/1284. Acesso em: 19 sep. 2024.